ADIDAS ULTRABOOST UNVAULTED

Challenged with building an immersive and memorable experience to celebrate the launch of three new silhouettes in the Ultraboost Metal Pack, Starch design and produced an extensive pop-up ‘escape room’ located at The Hollywood and Highland Mall.  The metallic maze ran in conjunction with Sneaker Week, engaging visitors, connecting with the growing excitement around escape rooms, and offering participants a chance to win their own pair of shoes upon successful completion of the challenge.

in partnership with SWIFT

 

Services:
concept
environmental design
Programming
production & execution
Build out
Tear down