Das Days consists of a year-long series of scalable events and activations that execute at various locations around the globe. It begins with a big weekend kickoff that draws consumers in with live music and skating, followed by additional pop-up style activations. Throughout the year events take place on and off the board, from the morning through the night, always celebrating skate culture.
With North American stops in both New York and Los Angeles, each weekend kickoff began with a shoe launch, followed by a large “block party” style event with live music and an open skate jam. The week continued with more special events including the wear tests, a live tapings of ‘The Nine Club’, skate trivia nights, Showcase X art shows, and City Copa skate contests. All events were executed with influence from each city’s skate scene as a way to further strengthen the local community. In addition, partnering with local retailers and venues, adidas Skateboarding was able to give back to the community and integrate organically into the surrounding environment, creating a unique and unforgettable 10 day takeover in each location.