VANS: THE GENERAL

For the creation of a new global flagship concept store, Vans called on the strategic expertise of Starch to manage the entirety of this top-level brand project—from ideation to final execution. With a scope of work including everything from creative to logistics, we were tasked with the design and development of a cutting-edge retail environment that embodies Vans brand DNA while setting new standards for consumer engagement and impact.

Designed as an immersive, experiential brand space, the new flagship stores serve as a launch site for the newest and most exclusive Vans products. The first of these new flagship stores opened in Williamsburg, New York, in September 2017.